How To Publish Posts With WordPress SEO By Yoast
WordPress SEO By Yoast is a wonderful plugin that will help improve your SEO if you use it in the right way. There are a lot of tutorials on the web that teaches how to use it and Yoast himself has written a lot of in-depth articles about it. However, most people still have a lot of problems when publishing their posts with the plugin. This is tutorial, i will be teaching you the right way of using WordPress SEO.
Few Things To Note.
So do you really want your post to be marked green? No problem, it’s much easier to get it. First, you must note that you don’t have to meet all the requirements to score green. Again, you don’t have to get everything right to rank well (by the help of the plugin). However, there are some important criteria you can’t overlook when publishing your posts.
WordPress SEO Page Analysis
What is a keyword/phrase?
This is the word or phrase that you want to rank for. When someone searches for the same keyword, it helps you to rank better. This keyword must be chosen from your post title, in other words, the most important word you think people will search for. You have to do a pretty good job by trying to guess what is on the mind of the person doing the search. The keyword i used for this post was WordPress SEO.
The keyword / phrase does not appear in the page title.
Make sure your keyword appears in the title of the page. Example, let’s say this is your title;
‘Special Summer Sales: Cheap Alabama T-shirts’. Choose the most important word from this title and make it your keyword. It would make enough sense to choose ‘Cheap Alabama T-shirts’ as your key phrase than to go for ‘Alabama T-shirts’. Why? Because the former is more specific. If someone searches for the same phrase, you’ve hit the target. Some may also choose to optimize for ‘ Alabama T-shirts’ which is ok, but note that this keyword is more generalized. While it wouldn’t make enough sense to choose ‘summer sale’ as the keyword because the possibility of ranking well for that phrase is really low, it will make no sense to choose ‘summer’ or ‘sale’ as the keyword.
The page title contains keyword / phrase, but it does not appear at the beginning; try and move it to the beginning.
Whatever keyword or phrase you want to rank for, make sure it’s closer to the beginning of the title ( more preferably, make it the starting word). Example, instead of using the title, ‘Special Summer Sales: Cheap Alabama T-shirts’, rearrange it into something like, “Cheap Alabama T-shirts: Special Summer Sales”. Assuming your key phrase is ‘Cheap Alabama T-shirts’.
The keyword doesn’t appear in the first paragraph of the copy, make sure the topic is clear immediately.
A simple work-around for this is that, rewrite your title into a different headline/title that includes your keyword. Make it the first sentence in your post and choose a subheading tags (like an H1) for it. In this post, i rewrote the original title into ‘How To Publish Posts With WordPress SEO By Yoast’ and made it an H1subheading.
The keyword density is [number]%, which is a bit low, the keyword was found [number] times.
This is the number of times the keyword/phrase appears in the post. WordPress SEO calculates this according to the number of words of the overall post/article. There is no specific number required, as the keyword density percentage depends on how long the post is. Along blog post will definitely contain more keywords of the topic you are writing about. Make sure you don’t overdo this as you may be penalized for keyword stuffing(spamming).
No images appear in this page, consider adding some as appropriate.
Sometimes you’ve clearly added images to your post but keep getting this message. Well, the trick here is that, make sure the image contains alt tag that includes your keyword. The bottom-line is that, copy and paste the keyword in the ‘alternative text’ section of the image.
There are [number] words contained in the body copy, this is below the 300 word recommended minimum. Add more useful content on this topic for readers.
This is pretty clear and we don’t need a soothsayer to tell us the next action to take. Write a useful blog post that contains at least 300 words.
No meta description has been specified, search engines will display copy from the page instead.
Write a catchy summarized description of your post that contains the keyword/phrase.